“Ioanna’s handmade creations – Χειροποίητες Δημιουργίες της Ιωάννας (GR)” is a characteristic Greek Brand, which could not communicate effectively its core values. Hundreds of Greek family companies in the food sector, produce handmade & extra premium products but few get to hear about it. However, working close and from scratch with them, we had the opportunity to create value and ultimately generate favourable communication ground base for the future.
Demeter, the Olympian goddess of agriculture, sustained mankind with the earth’s rich bounty. She presided over the foremost of the mystery cults and promised to initiate the path to a blessed afterlife in the realm of Elysium. Since ancient times, Greeks always treated by their blessed land, which generously offered the best to them. In our days, where trade is presented to its most complex formation, it is mandatory to communicate effectively the core values of any company.
The most difficult part of a project is not only to create an attractive design, but also to formulate a value within. Branding is not just a logo and a color palette.
As the Guru of contemporary marketing clearly states: ” The art of Marketing is the art of Brand Building. If you are not a Brand, you are a commodity. Then price is everything and the low-cost produces is the only winner. P. Kottler “
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